July 4 holds a sacred place in the hearts of Indian cricket fans. On this exact day in 2024, the Board of Control for Cricket ...

The soccer stars taking to the pitch will have plenty of opportunities to shine during the World Cup in the US, Canada and Mexico this summer. In the meantime, it’s the creative types behind the squad ...

Great moments in sports need a worthy replay. Be it an amazing game-winning shot, a spectacular slam dunk, a record-breaking sprint, or an outstanding save, highlight videos allow people not only to ...

Roughly 40% of NBA team revenues this year are coming from national and local TV deals. But the value doesn’t end there. Team-captured content increasingly fuels social media growth, where shortform ...

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Editor’s note: This story is part of Peak, The Athletic’s new desk covering leadership, personal development and success through the lens of sports. Peak aims to connect readers to ideas they can ...

The NFL schedule release has become the creative Super Bowl for NFL teams, with everyone trying to outdo one another in creativity and originality. We've had video game spoofs, big budget TV show and ...

EA Sports FC 26 from EA Vancouver and EA Romania puts the emphasis on peppering a variety of feedback-based upgrades across its many features and modes. The third iteration of the new EA Sports FC ...