Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...

For years, “going viral” has been viewed as the ultimate marketing win—a single piece of content skyrocketing to massive visibility seemingly overnight. However, virality may not always deliver the ...

Covid-19 infections have been strongly linked with cardiovascular conditions like heart disease and stroke, but new research shows that other viral infections such as influenza, HIV, hepatitis C and ...

Explore how live gaming clips in 2026 are transforming short-form gaming content, driving viral gameplay trends, and boosting engagement across YouTube Shorts and TikTok audiences. Pixabay, ...

A new year might mean new viral threats. Influenza A is a perennial threat. The virus infects a wide range of animals and has the ability to mutate rapidly. The most recent influenza pandemic – caused ...

Scientists have uncovered a surprising viral shortcut that turns moving cells into delivery vehicles for infection. Instead of spreading one virus at a time, infected cells bundle viral material into ...

Viral Hit, the new Japanese series on Netflix, shows a bullied teen taking a very 2020s way to get back at his tormentors: He creates a viral livestreaming channel where he stands up to and fights ...

Researchers have devised a new tool for discerning between naturally occurring viral outbreaks and those resulting from lab accidents. By Carl Zimmer The Covid pandemic was an extraordinary moment in ...